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How to Create an A/B Test

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1		1	How to Create an A/B Test

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1		1	how_to_create_a_b_testing

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1	1	# How To Create an A/B Test
	2
	3	Creating an A/B test can be done very simple with LiteCart. Here is how you can randomize the testing of different variations and report the results to an analytics service like Google Analytics or Matomo.
	4
	5	```php
	6	// Determine if we need to assign a variation (A, B [, or C])
	7	if (empty(session::$data['ab_tests']['test1'])) {
	8	$variations = ['a', 'b', 'c'];
	9	session::$data['ab_tests']['test1'] = $variations[array_rand($variations)];
	10	}
	11
	12	// Do variation
	13	switch (session::$data['ab_tests']['test1']) {
	14
	15	case 'a':
	16	// Do something for A
	17	break;
	18
	19	case 'b':
	20	// Do something for B
	21	break;
	22
	23	case 'c':
	24	// Do something for C
	25	break;
	26	}
	27	```
	28
	29	Report Variation with Google GTag:
	30
	31	```html
	32	<script>
	33	gtag('event', 'experiment_impression', {
	34	'experiment_id': 'test_1',
	35	'variant_id': '<?php echo session::$data['ab_tests']['test1']; ?>'
	36	});
	37	</script>
	38	```
	39
	40	Report Variation with Matomo:
	41
	42	```html
	43	<script>
	44	_paq.push(['AbTesting::enter', {
	45	experiment: 'test_1',
	46	variation: '<?php echo session::$data['ab_tests']['test1']; ?>'
	47	}]);
	48	</script>
	49	```

Edited by tim on 26 fev 2025 at 20:29